What is SEM – Search Engine Marketing?

SEM (Search Engine Marketing) is a form of internet marketing or oline marketing that advertises websites by increasing their visibility on search engines through the use of PPC (Price Per Click)/CPC (Cost Per Click) and CPM (Cost Per 1000 Impressions or Views)/PPM (Price Per 1000 Impressions).

This form of online advertising is probably the best medium for getting your products and services around the web.

Google Adwords Paid Placements

Paid placements can be found in three areas:

• Google Search – Paid Placements that appear in Google’s Search Results
• Google Content Network – AdSense Subscribers (Affiliate advertising on websites)
• Google Search Partners – Other search engines that display Google Ads

There are also two payment options:

• CPC (Cost Per Click) or PPC (Price Per Click) – You only pay when an advertisement is clicked on.
• CPM (Cost Per Impression) or PPM (Price Per Impression) – You pay per 1000 Page Impressions (i.e. Advertisement views)

The Benefits of Google Adwords

• Location targeting
• Keyword targeting
• Language targeting
• Demographic targeting (Age and Gender)
• You can target mobile phones (NEW)
• You can see your updates within 15 minutes
• You can change your daily costs at any time
• You can target your advertisements to run at any time or day you feel fit
• You decide when your campaign runs and ends
• You can get daily, weekly or monthly reports on your Adwords account (Reports are sent directly from your Google Adwords account), which may include:
• Click through rates (Average Clicks per advertisement over the number of views)
• Impressions (The total number of views, or times your advertisement was shown)
• Average Cost per click
• Cost of your campaign so far
• Average Advertisement Position (NOTE: These positions depend on the budget per click)
• Total number of clicks
• Conversions (How many of these clicks were converted to sales, subscriptions or registrations)
• Placement / Keyword Performance (View performance data for keywords or placements that you've specifically targeted)
• Ad Performance (View performance data for each of your ads)
• URL Performance (View performance data for each of your Destination URLs)
• Ad Group Performance (View Ad Group performance data for one or more of your campaigns)
• Campaign Performance (View performance data for your campaigns)
• Account Performance (View performance data for your entire account)
• Demographic Performance (View performance data for sites by demographic)
• Geographic Performance (View performance data by geographic origin)
• Search Query Performance (View performance data for search queries that triggered your ad and received clicks)
• Placement Performance (View performance data for content network sites where your ad has been shown)

What Paid Placements/Sponsored Listings Look Like

How Much is it?

The Client will provide Strategic Online Marketing Services with their advertising budget (The money used to run the campaign), then the client will only pay Strategic Online Marketing Services per lead (Signup, Contact form submission etc.) generated by their campaign.

All lead payments will be negotiated between Strategic Online Marketing Services and the Client. For more information contact us.